{"id":140,"date":"2019-05-13T14:00:48","date_gmt":"2019-05-13T14:00:48","guid":{"rendered":"http:\/\/hclnordic.no\/en\/?p=140"},"modified":"2019-06-13T13:13:29","modified_gmt":"2019-06-13T13:13:29","slug":"updated-how-oslo-philharmonic-increased-their-click-rate-by-330","status":"publish","type":"post","link":"https:\/\/hclnordic.no\/en\/2019\/05\/13\/updated-how-oslo-philharmonic-increased-their-click-rate-by-330\/","title":{"rendered":"UPDATED: How Oslo Philharmonic Increased Their Click Rate By 330%"},"content":{"rendered":"

Updated February 5th,<\/sup> 2018 <\/strong><\/p>\n

The solution we developed for Oslo Philharmonic has been live for over a month now, and the numbers are overwhelming!<\/p>\n

In short, this communication-solution is about establishing a closer relationship with the customer after <\/em>their purchase, as opposed to the more traditional way of using email marketing where the goal is to sell products to a subscriber on a mailing list. Our solution focuses on increasing product quality for the customer, as well as creating a sense of security when using Oslo Philharmonic as their provider of experiences.<\/p>\n

We now have the results of the first four email campaigns: two of the email campaigns were sent after the customer purchased tickets for two different concerts, and the two other email campaigns were sent after attending the concert.<\/p>\n

Email campaign 12th<\/sup> of January \u2013 a total of 401 receivers
\nOpening rate 74.1%, click rate 39.2%<\/strong><\/p>\n

Email campaign 12th<\/sup> of January, a new group \u2013 a total of 370 receivers
\nOpening rate 68.4%, click rate 35.9%<\/strong><\/p>\n

It is essential to compare these campaigns with Oslo Philharmonic\u2019s regular newsletters. The last newsletter gave the following results: Total of 1337 receivers. Opening rate 41.3%, click rate 9.1%<\/p>\n

This gives us reason to believe that it is easier to advertise new products and services for the customers who already have purchased something from you, so it can be worth the extra time and effort this takes. I\u2019m not saying you should quit traditional email marketing, but maybe a new tactic can be added to your existing strategy. Good luck, and feel free to read more about the solution below:<\/p>\n

As many of you know, Mailchimp is one of the most popular tools for sending newsletters and automatic emails. What many don\u2019t know are the endless opportunities this software has to offer. Mailchimp lets you add coding and integrate with existing software functions, the impossible becomes possible!<\/p>\n

We have recently launched a new and exciting solution developed in Mailchimp. The solution is a creative way of using automation and it is an inspiring example of what is possible to achieve with Mailchimp.<\/p>\n

Oslo Philharmonic<\/a>, an internationally renowned symphony orchestra, came to us with a specific, exciting and new type of need:<\/p>\n

We need a solution for sending out information after a customer has purchased a ticket for one of our concerts.<\/em><\/strong><\/p>\n

To be more specific, when a customer purchased a ticket for a concert a month in advance they wanted a way to send this customer an email two weeks before the concert. The wanted the email to contain information about the concert; information about the venue, Oslo Concert Hall; a Spotify playlist, with music to be played during the concert; information about the composer, conductor, soloists, etc.<\/p>\n

Traditionally, Mailchimp is used to send out manually composed newsletters, RSS or automated, general emails based on purchase history.<\/p>\n

About the Solution<\/h2>\n

The solution is now implemented and it works like this:<\/p>\n